President's Message

East Bay Chapter Members and Friends,


Our IMA chapter was established to be a valuable resource for you as you strengthen your financial management skills, power your organization’s performance, and grow your career potential. Our mission is to provide a forum for research, practice development, education, knowledge sharing, and the advocacy of the highest ethical and best business practices in management accounting and finance.

Four primary strategic goals drive our plan:

  • Win additional market share with “CMA First”, an aggressive pipeline building effort and expansion of the CMA® in the U.S. and globally.
  • Drive member retention and loyalty in all regions by delivering tangible value through relevant programs, products, and services.
  • Raise awareness in the Student/Academic market to expand the membership pipeline and reach the young CMA certified professionals of tomorrow.
  • Master Technology that directly impacts IMA members and our value proposition.

Success with these goals will continue to result from a primary focus on the needs of our members, supported by strong internal processes and our capacity to learn and grow. Success also creates the financial resources that are the foundation for sustainable growth.

Each month we are committed to providing services to local members in the areas of continuing education classes, networking, leadership training, community involvement, CMA study prep, and much more. Check our website or sign-up for our monthly newsletter to see announcements of upcoming topics, speakers and meeting dates.

We welcome all accountants, including public, private, not-for-profit, students and others with an interest in accounting, to attend our meetings and to become involved at the chapter level.

Please contact me if you have any questions about the IMA membership in general, or specifically about the East Bay - Northern California Chapter.

Robert Hulin
IMA East Bay - Northern California Chapter President